The Walmart icon is very simple but is recognisable for it. The lines looks like sun rays, which we assosciate as a good thing because people generally enjoy the sun. This simplified version communicates to people that Walmart is a nice place to be...or a nice company.
Firefox
The Firefox is a very nice logo. It's more complex/illustrative then most but is clever about it in that only really involves two elements, the earth and the fox. Both are contrasting elements so it is easily distinguishable.
Nike
The swoosh is very simple but also incredibly iconic and recognisable. I think the simplicity of the design is what makes it so revered amongst grahic designers. That and it communicates a positive message. Generally, people are more receptive to positive signals. For instance, a smiley face conveys a good/friendly nature wherees a frown does not. In the same way, a tick is a sign of a positive but a cross is a negative.
Thomas Cook
Many logos use circles as there shape and I think this is because it is easy shape for the mind to remember. This logo isn't the most inventive in terms of it's design but the combination of the type within the shape makes it more recognisable. I don't think this is a particularly good logo, it looks to bland.
I think the reason this logo is so effective is because of it's use of colour. Google is forever having it's logo change, not it's actual logo but it changes it for occasions and such. But if you were to ask someone, more then likely, they would remember it because each letter is coloured different and not so much for it's typeface.
McDonalds
This logo is effective because of it's simple shape and use of colour.Often times, the simplest shapes are the easiest to remember which is why the logo is so iconic.
BT
I don't think this logo is as iconic as the old one, however, it is still a good logo. Again, the icon on the right uses circular shapes because they are easier to remember.
ABC
Iconic and memorable. Good use of postive and negative space
Coca-Cola
Inventive and attractive script typeface, very iconic.
BP
Strong logo, good use of colour and the flower shape
Playstation
Very effective combination of the letter P and S. Instantly recognisable
Windows
Extremly effective, mainly because of just how simple it is.
WWF
Good use of black and white, the panda is well drawn.
Co-op
Good logo, mainly because of how the 4 circles have been extended in to letter shapes
Youtube
Whilst a good logo, i've never been a massive fan of it. The "tube" part to me looks kinda tacky. Maybe it's just me
Simple, good use of type.
the Onion
Effective logo if a little unmemorable
BBC
Strong logo, very iconic. The boldness of the boxes and the typeface are what makes this logo so powerful
Mercedes-Benz
Well crafted, i've always been a fan of this logo, just because of how simple and yet elegant it is
Obama's 08 campaign logo
Simple, good use of colour. Again with the circular shaped logos, makes me wish some graphic designers were a little more bold.
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