Wednesday, 13 October 2010

Cool Brands

Alexander McQueen
I like the typeface used in this logo and the arrangement of the type. "McQueen" is the emphasis of the type, probably because the name is very important and recogniseable. The logo gives off a sense of class and sophistication and is very clean edge.
BBC iPlayer
This logo is very nicely designed. The play button has been worked into the letter "I" and this informs people it is a media service. The use of pink/purple colouring is usually associated as perhaps feminine but comes across as lively,elegant and energetic.
BlackBerry
This logo is well designed. The icon to the left is recogniseable because it is an unusual combination of shapes to make it look like a blackberry. The type itself is nice too and compliments the styling of the graphic.

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